OF
Audience Manager
Define dynamic patient segments and target the right cohorts.
Total Reachable
62,250
Active Segments
5
Avg. Opt-in Rate
92%
Chronic Care — Diabetes
SEG-1
18,4204.2%
Criteria: HbA1c > 7.0 · Enrolled in care program
Post-Surgery Recovery
SEG-2
6,2409.8%
Criteria: Discharged < 30 days · Surgical
Maternity — Trimester 2
SEG-3
3,1202.1%
Criteria: Pregnancy week 13–27
Senior Wellness (65+)
SEG-4
24,6001.4%
Criteria: Age ≥ 65 · Active member
Lapsed Members
SEG-5
9,8706.3%
Criteria: No visit in 12 months